For Lives Well Lived
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CMI Recognised
The ITY Academy is officially recognised by the Chartered Management Institute (CMI) — adding credibility, professionalism, and real weight to your coaching qualification.
Online Course Starts
September 18th
Only 20 places available - for those ready to create income with impact.
We kick off this September - and it's your chance to join a supportive community of Is This You? coaches driven by the ethos of lives well lived. If you’ve felt the call to help others and want to build a profitable business with purpose, this is your moment.
Download Prospectus
Curious about the full journey? Our prospectus gives you a clear, detailed overview of the ITY Academy – everything you need to know in one place.
Become a Certified Coach Without Starting From Scratch
Turn your story, skills, and strengths into a credible coaching practice, with the clarity, structure, and community support to
start earning in as soon as 3 months.
Whether you’re leaving corporate, planning a purpose-led side line, or formalising your coaching experience, the Is This You? Academy gives you everything you need to become a confident, qualified coach with a brand behind you.
And you won’t be doing it alone.
You’ll be part of a supportive successful team.
Who This Is For
This is for professionals who are:
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Looking to earn significant income through coaching, part time or full, without fluff, hype, or influencer tactics
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Ready to transition from a role that feels misaligned, insecure, or just… over
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Already mentoring, guiding, or coaching informally, but want to do it properly
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Drawn to personal development and people work, but crave real training and structure
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Longing for a meaningful career shift, with support and substance behind it. A career you will actually love and love Monday mornings!
What You’ll Graduate With
A year-long path with guidance, structure, and space to grow - personally and professionally.
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A clear coaching identity - rooted in your life experience, values, and purpose
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A paying client base - built through authentic marketing and step-by-step business guidance
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A complete coaching toolkit - built on mindset, values, resilience, and conversational mastery
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A supportive peer network - of future coaches on the same journey
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A recognised certification - as an “Is This You?” Certified Coach (CMI accreditation pending)
Your Year
Inside the Academy
This isn’t a passive online course. It’s an active, guided transformation.
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Bi-Monthly live group training with expert mentors
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Coaching labs to practise in real time with feedback
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Personal development and business-building assignments
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A full curriculum covering identity, mindset, resilience, marketing, sales, offers, and facilitation
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Support from the ITY team, you become part of that team
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Ongoing access to the ITY community beyond graduation
What It Actually Costs to Become a Professional Coach
To become a certified, working coach, most people either:
❌ Spend £10K+ on disjointed programmes with no clear path to clients
❌ Spend £10k plus on branding/websites/marketing materials/network groups
❌ Or waste years self-learning with no structure, community, or momentum
ITY gives you the complete 12-month journey, training, coaching mastery, business setup, and professional certification, for a fraction of that cost. Instead of guessing your way forward, you’ll move with clarity and confidence, with every step designed to help you earn from your strengths and build something meaningful.
Whether your goal is:
✔ Earning £1-2K/month as a purposeful side income
✔ Replacing a significant full-time salary doing work you love that fits around your life
✔ Or launching a new business under a respected brand with a team behind you
…this is the path that makes it real.
You’re Not Just Getting Certified - You’re Becoming Known
This isn’t about ticking a box or printing a certificate.
It’s about becoming someone others trust, refer, and seek out for support, with the ITY philosophy behind you and CMI recognition on the horizon.
You’ll walk away as a qualified, grounded coach with a clear identity and the tools to earn with integrity.
Not sure if this is right for you?
Book a free, no-pressure Clarity Call with one of our team, and we’ll help you work out if this is the right path based on your goals, strengths, and where you’re at now.
No hard sell. Just clarity.
A Coach in the Making
Hear from those already walking the path.
This isn’t just a programme - it’s a personal journey. One of our current participants shares what it’s really like to train with ITY, the impact it’s had on their life, and why becoming a coach has been one of the most meaningful decisions they’ve made.
"Ryan Quote Here: Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard" - Ryan T Williams
Every coach has a story.
Here are ours.
Three journeys, all leading here.
From deep personal transformation to rebuilding after burnout, each of us — David, Phil, and John - became coaches because we’ve lived the change we now help others create. These videos share our honest ‘why’ - the turning points, the struggles, and the moments that led us to build ITY. It’s not just what we do. It’s who we are.
"John Quote Here: Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard" - John Forth
"Phil Quote Here: Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard" - Phil Gray
“Online coaching is projected to
hit £8.3 billion by 2032.”
– Luisa Zhou / Entrepreneurs HQ